Compare Home Upgrades Case Study
A connected programme combining website development, SEO, homeowner-focused content, social media branding and conversion optimisation.
IndustryHome Improvement, Heating & Home Security
MarketUnited Kingdom
ServicesWebsite, SEO, Content & Conversion
FocusOrganic Discovery & Quote Enquiries
Key Results
Verified Search Console performance alongside the platform’s published service and audience indicators.
The Challenge
Compare Home Upgrades needed to establish a recognisable comparison brand while reaching homeowners across several competitive improvement categories.
Key challenges
- Competing against established home-improvement comparison platforms.
- Building visibility for commercially relevant homeowner searches.
- Developing useful content across several upgrade categories.
- Explaining a straightforward, no-obligation comparison experience.
- Establishing a recognisable brand across digital channels.
- Moving homeowners from research towards quotation requests.
Our goals
- Strengthen organic Google Search visibility.
- Improve service and landing-page content.
- Expand coverage of homeowner search queries.
- Create an accessible comparison and enquiry experience.
- Build a recognisable digital brand.
- Establish a foundation for scalable homeowner lead generation.
Our Strategy
The programme connected a simple comparison journey with search visibility, useful homeowner content and consistent digital branding.
01
Website Development & Conversion
Creating a customer-friendly comparison experience that makes quotation requests straightforward.
Key focus areas
- Organised service navigation and landing pages.
- Mobile-friendly presentation across the full journey.
- Clear service descriptions and selection pathways.
- Prominent quotation calls to action and simpler forms.
Comparison journey
3Service categories
15+Upgrade options
FreeQuote results
UKHomeowner market
02
SEO & Organic Search Visibility
Increasing relevance for homeowners researching improvements, heating and security installations.
SEO activities
- Keyword research and service-page mapping.
- SEO titles, descriptions and search-focused headings.
- Internal linking across commercial and educational content.
- Content aligned with common homeowner questions.
Google Search Console
4.17KImpressions
19Clicks
0.5%CTR
33.6Position
03
Content Marketing & Topical SEO
Helping homeowners understand costs, compare choices and make more informed upgrade decisions.
Content themes
- Home-improvement budgeting and renovation costs.
- Window and door replacement considerations.
- Heating efficiency and upgrade options.
- Home-security comparisons and installer selection.
Content value
CostsClear guidance
ChoicesUseful comparisons
LinksRelevant next steps
IntentHomeowner questions
04
Social Media & Brand Development
Positioning the platform as an accessible source of practical home-improvement guidance.
Social content
- Branded Instagram and Facebook content.
- Educational home-improvement carousels.
- Cost-comparison and homeowner budgeting tips.
- Consistent prompts to request free quotations.
Brand message
CompareBefore upgrading
PlanWith confidence
SaveTime and stress
ConnectWith local installers
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