Gohaych Services Case Study
A focused digital programme built around SEO, website optimisation, clearer service positioning, content support and social media visibility.
IndustryProperty Management, Maintenance & Construction
LocationLondon, United Kingdom
ServicesSEO, Website, Content & Social Media
FocusVisibility, Clarity & Brand Trust
Key Results
Search Console data shows early organic discovery, supported by established operational and client-trust indicators.
The Challenge
A broad property-services offering needed clearer digital positioning, stronger search visibility and more consistent trust signals.
Key challenges
- Low organic visibility for important property-service searches.
- A wide service range needing clearer digital organisation.
- Limited organic clicks despite growing impressions.
- A need to strengthen online trust and brand perception.
- Inconsistent positioning across the website and social media.
- A need to present the company as an established London provider.
Our goals
- Improve visibility across relevant service searches.
- Increase website discovery through Google Search.
- Clarify how services are grouped and presented.
- Support brand growth through consistent content.
- Use genuine business metrics to reinforce credibility.
- Create a stronger foundation for future lead generation.
Our Strategy
The programme connected service clarity, search visibility, content and trust signals so prospective clients could understand the business more quickly.
01
Website Positioning & Service Clarity
Organising a broad service offering so prospective clients can quickly understand the company’s capabilities.
Key activities
- Clarified the hierarchy across maintenance, construction, cleaning and safety services.
- Strengthened service-led headings and page messaging.
- Improved pathways towards quotes and enquiries.
- Used established operational proof points throughout the experience.
Operational proof
497+Projects managed
500+Satisfied clients
20+Special teams
10+Years of experience
02
SEO & Search Visibility
Building early search traction and identifying the clearest opportunities for stronger rankings and click-through performance.
SEO focus
- Improved service-page relevance for commercial property searches.
- Refined page titles, descriptions and heading structure.
- Aligned content more closely with relevant search intent.
- Created a clearer foundation for continued ranking improvements.
Google Search Console
13.1KImpressions
45Clicks
0.3%CTR
65.1Position
The data shows measurable discovery and a clear opportunity to improve rankings and click-through rate.
03
Social Media & Content Strategy
Supporting a more active, recognisable brand presence beyond organic search.
Content approach
- Service-focused educational and awareness content.
- Consistent visual presentation across social platforms.
- Content communicating capability, reliability and service breadth.
- Stronger connections between social posts and website services.
04
Trust, Reviews & Brand Credibility
Using genuine operational evidence to present a more established and dependable property-services brand.
Trust signals
- Visible client and project experience indicators.
- Clear evidence of specialist delivery capacity.
- Consistent credibility messaging across key pages.
- Prominent quote and contact pathways for prospective clients.
Brand credibility
4.9/5Client rating
500+Satisfied clients
497+Projects managed
20+Special teams
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